Marketing operations (MO) refers to the strategies and tactics that address the need for businesses to streamline, systematize, and analyze their marketing endeavors. An often overlooked field, it involves planning, managing, measuring, benchmarking, and quantifying marketing campaigns. It requires determining their return on investment and demands taking a broad view and fixing marketing potholes before anyone hits them.
Welcome to the fascinating and frustrating world of cognitive bias—it's full of challenge and opportunity. And although cognitive biases exist only in our heads, they affect everything around us, including our work.
Fast-moving technological advances help explain why the mHealth (mobile health) industry is growing so rapidly. Mobile technology is proving useful for a broad range of new applications, and it has inspired a rethinking of many aspects of healthcare.
As our international and interpersonal networks grow larger and stronger, a little information can go a long way. Our world is getting smaller. Our technology is getting smaller, too. And it's getting a lot more powerful.
For centuries, collecting blood specimens has been difficult, painful, and very, very important. It's an essential part of the process for scientific research, for developing new drugs, and for treating patients effectively.
By Emerson Dameron
Watching a museum close is often a reason to grieve. But what if the celebration of the ephemeral is built into its playful spirit, into its mission?
A few years ago, two friends in Phoenix, Tanner Woodford and Mark Dudlik, decided to found a magazine devoted to graphic design. They interviewed legends in the business such as Rick Valicenti, Milton Glaser and Ivan Chermayeff. Even as the magazine itself stalled out, the two became ever more invested in the culture surroundi...
Thanks to advances in science, it is now possible to generate a large amount of data from a small amount of biological fluid. If appropriately collected, samples as small as 10 or 20 μL can yield enormous amounts of information. The process of collecting these small samples of blood, urine, or other such material is called microsampling.
Great presentations communicate information that audiences can retain and act on. As a presenter, it is crucial that you capture your audience's attention for as long as it takes so your message can resonate. Many people have to present at some point in their career--whether its for a client pitch, an internal presentation, a job interview or a presentation to your team, it's critital to be engaging, be articulate and memorable.
As you plan your presentation, there are several key steps you c...
Over the centuries, mindfulness practice has spread from ancient Buddhist traditions, into today’s easy to access TED Talks, and flowing to corporate boardrooms from New York to Los Angeles. Although it has become increasingly popular in the corporate world, mindfulness isn't just another fad or productivity hack - it prescribes a fresh way of looking at the world, noticing what is going on behind our assumptions and narratives, and feeling what it means to truly be in the moment.
The cultural impact of the iPhone and its cousins can hardly be overstated - even Star Trek didn't have this sort of technology. We've been carrying around email, apps, cameras, games, social media, home security and our entire photo album now for more than ten years.
While smart phone technology has provided us with access, engagement, and entertainment, not all of its effects have been unilaterally positive. Many of us are concerned that we spend too much time on our phones, distracting our...
Although remote and at-home work is gaining acceptance, most jobs still require some on-site face-time. That means you'll be spending at least some of your professional life in transit. As housing costs continue to rise and many companies relocate, you may be in for a long commute.
However a commute does not have to be wasted time and can become nourishing and productive. If you can make it a point to stay engaged, cultivate useful and revitalizing habits, you may find yourself looking forwar...
"I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed."
- Michael Jordan
It's easy enough to feel positive and optimistic when things are going well. However, to prevent burnout, turn setbacks into opportunities, and build a strong and reliable business, career, or life, we must develop a resilient winner's mindset....
Whether you listen to audio editions on your commute, use a tablet or e-reader, or relax with a cat on your lap and an old-fashioned paper edition, books are still a great source of information and knowledge for creative pros.
A book allows you to take a deeper dive into a subject and emerge with a broader awareness of how its details fit into context. When it's easier and easier to consume bite-sized bits of information, delving into a book gives you an advantage over those with less experie...
Humans are interdependent creatures. Our behavior affects the environment we all share. Even in prison, solitary confinement is the most severe form of punishment.
Too much isolation leads to bad decision-making and bad citizenship. If you cut off your connection with others, it hurts everyone.
You need to emerge from your shell. The good news is that you can do it at your own comfortable pace.